Xiamen New Convention and Exhibition Center is a strategic project for the high-quality development of Xiamens convention and exhibition industry and the development of Xiamens cross-island development. Xiamen ITG MICE Group will take "internationalization, first-class, professional" as the construction goal, and “Branding, Marketization, Specialization and Internationalization” as the operating goal, The integration of "Smart Convention & Exhibition" with "Smart City" will take the siphon effect to perfectly realize the seamless online and offline connection among logistics, traffic, capital flow and information flow, promote the development of the area, implement the cross-island strategy, and help Xiamen become a well-known international MICE city.
As the location of the new Xiamen Convention and Exhibition Center in the future, Xiamen Eastern Sports, Conference & Exhibition New Urban Area is also one of the 100 billion investment projects that Xiamen government will implement. After the completion, it will strongly consolidate the exhibition infrastructure, help build a balanced MICE industry ecosystem connecting the island and inland, and greatly advance the development of the "Double 100 Billion" of Tourism, Convention and Exhibition Industry.